Facing a growing, sustainability-focused customer base, the company aimed to improve engagement and better understand customer behavior.
It needed a scalable, secure, and future-proof Customer Data Platform to unify fragmented data sources and enable personalized marketing, all while ensuring full compliance with privacy regulations.
This challenge required a modern, cloud-native solution to achieve efficiency and compliance.
To ensure high availability, scalability, and easy management, the company built its data infrastructure entirely on Google Cloud.
Custom Extract, Transformation, and Load pipelines using Dataflow ingest diverse data into BigQuery, forming a modern warehouse.
Looker Studio Pro enables interactive reporting, while BigQuery-to-Board connectors let teams analyze data autonomously.
This solution empowers all teams to access insights and make data-driven decisions independently.
The cloud-based Customer Data Platform improved the company’s data operations and customer insights with automated daily ingestion of app and historical SAP data.
Advanced user segmentation via clustering, seamless API integration with business intelligence tools, and anomaly detection alerts enhanced performance.
This reliable, scalable platform supports current needs and future growth.
About the Company
The company is an Italian fuel distributor based in Veneto, focused on innovation and sustainability. It offers a broad range of fuels, including Hydrotreated Vegetable Oil, a renewable, cleaner alternative to fossil fuels. Serving both consumers and business-to-business clients, the company stands out for its progressive approach.
Vertical/horizontal solution
Industrial Goods & Manufacturing
Primary project location
Italy
Products
Google Cloud Platform and Google Workspace services
The new cloud Customer Data Platform completely transformed our data management and customer relationship approach. We now have a unified, consistent view for intelligent segmentation and real-time action. Automations and API integrations save time and improve strategic decisions. The secure, scalable platform is ready for future challenges.